Foodservice brokers are a valuable resource for any operation. After extensive training with each of the brands they represent, they are well equipped to provide their customers with product solutions that will help them run their operations more efficiently and be more profitable.

The wholesale food broker works for a brokerage firm that represents manufacturers of everything food—from commodity items like straws and toothpicks, to in-demand appetizers, pre-prepared center-of-plate Asian, Mexican and Italian food entrees—for the table away from home. Windsor Foods is one of the nation’s best foodservice manufacturers and Refrigerated and Frozen Foods Magazine 2006 Processor of the Year.

Operators manage the eateries: restaurant chains, independent mom & pops, cafeterias, school districts, industry feeders and convenience stores of every type. The operator needs to be able to rely on their distributor and wholesale food broker to consistently suggest and deliver high-quality products that their businesses depend on to keep their customers coming back.

All the restaurant patron wants is a good meal in a nice, clean place with good service at an affordable price. Operators that work with brokers often provide these on a consistent basis by taking advantage of insights to competitive issues, marketing opportunities, and updates on new products, services and industry trends only a broker can bring to the table.

Simply put, the broker is most successful when he helps distributors and operators be successful with their businesses. By listening to his customers, a food broker can meet their needs with the product lines they want. When the broker does his job well, everyone profits.

Contact a Windsor Foods broker by visiting www.windsorfoods.com/locate.html. He or she will familiarize operators with all current product lines, upcoming special offers, sample programs, BOGO coupons and new products in development for foodservice.

Windsor Foods provides a wide range of products for foodservice, including custom manufacturing, private labels and many other options available to each of our customers—options on which they can build their business, as well as their good reputations.