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Fred’s for Starters® Launches New Foodservice Website

With more than one in five diners ordering an appetizer with their meal, or AS a meal*, the newly launched Fred’s for Starters® website is a valuable resource for foodservice professionals wanting to add value to their operation through appetizers. Fred’s for Starters® offers one of the most complete lines of frozen appetizer products in the industry, including breaded and battered cheese, vegetables, onion rings, stuffed jalapeños, and beer-battered products.

This dynamic website, at, is much more than a place to order Fred’s products. The new online resource makes adding fully prepared, delicious appetizer products easy and profitable.

“We’ve thoughtfully designed our website to be user-friendly and more operator-focused,” stated Jean Lallana, product manager. “In addition to a comprehensive overview of all of our Fred’s for Starters products, we also feature creative appetizer pairings and dipping sauce ideas as ways to spur innovation and drive traffic to the left side of the menu.” 

Engaging users through interactivity is also a key feature of this website. Users can download high-resolution images, access full-line brochures and submit online inquiries.

“The ‘Ask our Chefs’ section gives users the opportunity to communicate directly with our executive chef, Sam Blando. If you need help with a new recipe or menuing ideas, Chef Sam is your go-to man,” explained Brad Kumin, director of Marketing.

Another important resource is a profit calculator — an easy tool for determining the menu price of any Fred’s for Starters® products based on the case price and any other components of a plated menu item.

The profit calculator is available as an Apple or Droid app for your smartphone. The Windsor Foods® app is the first profit calculator app available and is free of charge. Windsor Foods’ Profit Calculator enables users to input cost per case, unit of measure, pieces per case and other variables to calculate their real food cost and allows them to input menu prices for their desired food cost percentage.

Operators visiting can also register to receive the latest discount coupons that are regularly made available for Fred’s products. The option enables any operator who purchases Fred’s products to save additional money throughout the year.

Windsor Foods® is one of the nation’s largest suppliers of fully prepared menu items for foodservice. In addition to Fred’s for Starters®, Windsor Foods® offers POSADA®, The Original Chili Bowl®, Bernardi® Italian food products, Golden Tiger® Asian food products and Whitey’s® gourmet chili.

For more information on Windsor Foods, visit

*Mintel Reports